About Free From Forum
The Free From Forum is a specialty practice of Linkage Research and a go-to resource for companies that want to grow their business by appealing to the millions of consumers seeking products that are free from, natural, and better-for you.
Our objective is to help your business grow through the latest understanding of the free from marketplace, trends, and consumer needs. We have developed a knowledge-base around the industry through marketing monitoring, custom insight development, and trend analysis.
Segments Tracked & Services
Segments We Track
We focus on understanding consumers seeking solutions for:
Food & Allergy Intolerance
Dairy, eggs, tree nut, peanuts, fish, wheat, gluten, soy, peanut, lactose, FODMAPs, corn, sugar, beef, pork, etc.
Natural
All-natural, organic, non-GMO, free from artificial, no hormones, locally grown, plant-based, fair trade, etc.
Eating Philosophies
Vegan, plant-based, high-protein, ketogenic, paleo, Whole 30, vegetarian, flexitarian, etc.
Ethical and Sustainable
Local, cruelty-free, cage free, sustainable, traceable, etc.
Services We Offer
We can help you maximize your understanding of the free from consumer and marketplace through a variety of methods, including:
Market Monitor
We field a monthly research monitor to collect consumer trends and insights surrounding free from, natural, and better-for-you topics
Custom Insights
Using our innovative toolkit of research approaches to inform strategy and key decisions for your brand
Published Reports
With data sourced from our extensive tracking of consumer insights around relevant and trending natural, free from, and better-for-you topics
Innovation Workshops
Led by our team and fueled by consumer trends and insights to develop new ideas for your brand
Advisory Services
To leverage our expertise on free from sourcing, formulation, certification, and product development to accelerate speed to market
Training Courses
To enhance your team’s understanding of the free from marketplace, from farm to table
Market Monitor
The Free From Forum Market Monitor provides ongoing marketplace monitoring of consumer and shopper behavior in the free from, better for you, and natural products space.
Adding a module to the monthly Market Monitor gives your brand an opportunity to field cost-effective custom research with our panel of consumers. Or ask about custom data mining to gather insights from the 10,000+ points of consumer data we have in our knowledge base.
Study Scale
• Nationally representative sample
• 1,000 consumer responses
• Interviews fielded monthly
Continual Measurement
• Consumer demographics
• Ingredient avoidance and lifestyle
• Needs & motivations behind food and behaviors
• Information search
• Shopping behaviors
Differentiating Feature
• Designed to flex to market changes and client needs
• Rotating deep dives into trending industry topics
• Inclusion of proprietary questions for our clients
Offer & Pricing Details
We offer ad hoc modules to meet immediate research needs and subscription models for brands that want access to ongoing research, data mining, and reporting. For more information on our offers and pricing, download our detailed information sheet.
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