Gluten Free Consumer Profile

Description

The Gluten Free Consumer Profile is a 17-page report that provides robust insights about the consumer who is avoiding gluten.  This report is a go-to resource for any company seeking to understand the consumer avoiding gluten.  Purchasers of this report receive 1-hour of consulting with our industry experts to explore how the consumer insights apply to your specific business and brand.

Key content covered in this report includes:

• Incidence of among US population (past, current, intend in future)
• Demographics of the gluten free consumer
• Health and lifestyle approach of the gluten free consumer
• Motivations and needs of the gluten free consumer
• Key sources of information for the gluten free consumer
• Shopping behaviors and retail preferences of the gluten free consumer

The data in this report was sourced from a large-scale Internet-based study with 1,915 US households conducted Feb 25 – Aug 15, 2018. The study is representative of the US population based on geography, gender, age, race, and income.