Natural Beauty Consumer Profile

Description

The Natural Beauty Consumer Profile is a 24-page report that explores the growing consumer interest in natural beauty products. The report highlights the profile of the natural beauty consumer including demographics, key beliefs about health and beauty, and the natural attributes that are most important to this consumer. Purchasers of this report receive 1-hour of consulting with our industry experts to explore how the consumer insights apply to your specific business and brand.

Specific topics covered in this report include:

• Natural beauty market sales
• Consumer trends and beliefs influencing the shift to natural beauty
• Appeal of natural beauty by generation
• Profile of the natural beauty consumer
• Most preferred natural attributes in skin care and hair care
• Natural attributes poised for the most growth
• Preferred retail channels to shop for natural beauty
• Trending natural beauty products
• Implications for beauty manufacturers and retailers

The data in this report is sourced from a large-scale internet-based study fielded by Linkage Research & Consulting, Inc. Part one of the study on skin care consumers was conducted with 1,001 households in February 2019 and part two on hair care was conducted in March 2019 with 1,001 households conducted in March 2019.  The study is representative of the US based on  geography, gender, age, race, and income.