Natural Beauty Deep Dive: Shifting Consumer Perceptions & Industry Trends

Description

This is our most robust report to date on natural beauty.  This 65-page report provides deep, data-based, actionable insights about the consumer seeking natural beauty across the skin care, hair care, and cosmetics categories.

Report contents include:

• Executive Summary: expertly crafted executive-ready summary of findings and recommended activations
• Macro Trends: insight into what macro-trends are influencing the beauty category and how these trends have shifted the consumers’ mindset about the beauty category
• Consumer Profile: holistic view of the consumer who is buying natural beauty including demographics, lifestyle choices, influencers, and sources of information about beauty
• Attribute & Category Importance: detailed insights into what attributes the natural beauty consumer prioritizes (i.e. free from, organic, sustainable), how this varies by beauty category, and which natural attributes are poised for future growth
• Path to Purchase: an overview of the natural beauty consumers’ path to purchase including triggers for category entry, behavior in and out of the store, and key decision criteria
• Retailers Preferences: a look at beauty retail channels through the consumer lens including where she prefers to shop, why, and she rates major channels on attributes related to shopping natural beauty
• Product Trends: an in-depth look at products and attributes trending in natural beauty

Study Details:

• Quantitative Study: A large-scale internet-based survey of 3,000 U.S. adults (aged 18 – 75) was conducted from January – August 2019. The study is representative of the US based on geography, gender, age, race, and income.
• Qualitative Panel: 5 respondents with varying degrees of were recruited to submit a video of their beauty routine, shop 3 channels for natural beauty, and complete a 1-to-1 interview to debrief on their approach towards natural beauty and insights from the shopping trips.