Plant Based Consumer Profile

Description

The Plant Based Consumer Profile is a 20 page report that provides robust insights about the consumer who is purchasing plant based products.  The information included in this report is insightful for any company that wants to reach the consumer seeking plant based alternatives.  Purchasers of this report receive 1-hour of consulting with our industry experts to explore how the consumer insights apply to your specific business and brand.

Topics covered include:

• Incidence among US population
• Demographics
• Health and lifestyle approach
• Needs and motivations
• Key influencers
• Shopping habits and preferences

The data in this report is sourced from a large-scale Internet-based study with 1,915 US households conducted February 25 – August 15, 2018.  The study is representative of the US based on  geography, gender, age, race, and income.