Consumers lives have changed rapidly due to the COVID-19 pandemic. Empty grocery shelves, stay-at-home orders, and home schooling are just a few examples of the changes consumers are managing. And these changes are creating an opportunity for brands to re-examine what they say and offer to connect to their consumer today.

As brands are adopting approaches to the fit the unique needs of their consumer base, we have been inspired by these 6 ways brands are pivoting to provide purposeful solutions to consumer needs that have emerged because of the pandemic.

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