Join Linkage Research for an informative webinar where we discuss the trend of plant-based eating. Linkage has been monitoring the growth of plant-based for three years. During this webinar, we’ll share the macro trends that have caused plant-based foods to become mainstream. We’ll also examine the claims & characteristics today’s plant-based consumer is seeking.

During this webinar you will learn:

· How the importance and incidence of plant-based eating has grown over the past 3 years

· Key macro trends influencing the shift to plant based

· How satisfied consumers are with the plant-based products available to them today

· Which claims (organic, sustainable) are most important and where are the greatest opportunities

This webinar will provide key insights and recommendations relevant for any food brand thinking about plant-based. Do not miss this opportunity to gain insight from our tracking study with over 36,000 consumers over 3 years.