Description
The Dairy Avoider Consumer Profile is a 24-page report that provides robust insights about the consumer who is avoiding dairy. This report is a must have for any company seeking to understand the consumer who avoids dairy. Purchasers of this report receive 1-hour of consulting with our industry experts to explore how the consumer insights apply to your specific business and brand.
Key content covered in this report includes:
- Incidence dairy avoidance (past, current, intend in future)
- Demographics of the consumer avoiding dairy
- Health and lifestyle approach of the consumer avoiding dairy
- Needs and motivations of the consumer avoiding dairy
- Key influencers and sources of information for the dairy avoider
- Shopping habits and preferences of the dairy avoider
The data in this report was sourced from a large-scale Internet-based study with 2,915 US households conducted Feb 25 – November 2018. The study is representative of the US population based on geography, gender, age, race, and income.