Dairy Avoider Profile

Description

The Dairy Avoider Consumer Profile is a 24-page report that provides robust insights about the consumer who is avoiding dairy.  This report is a must have for any company seeking to understand the consumer who avoids dairy.  Purchasers of this report receive 1-hour of consulting with our industry experts to explore how the consumer insights apply to your specific business and brand.

Key content covered in this report includes:

• Incidence dairy avoidance (past, current, intend in future)
• Demographics of the consumer avoiding dairy
• Health and lifestyle approach of the consumer avoiding dairy
• Needs and motivations of the consumer avoiding dairy
• Key influencers and sources of information for the dairy avoider
• Shopping habits and preferences of the dairy avoider

The data in this report was sourced from a large-scale Internet-based study with 2,915 US households conducted Feb 25 – November 2018.  The study is representative of the US population based on geography, gender, age, race, and income.