Consumer Interest in Better-For-You Food Production Practices

Description

Consumer Interest in Better-For-You Food Production Practices is a 20-page report that looks at the growing consumer interest in where their food is sourced.  The report walks through consumer familiarity with practices like organic, non-GMO, regenerative, and biodynamic and their motivations for seeking out products backed by these production practices.   Purchasers of this report receive 1-hour of consulting with our industry experts to explore how the consumer insights apply to your specific business and brand.

Specific topics covered in this report include:

• Growing consumer interest in where their food comes from
• Macro trends influencing this changing consumer mindset
• Consumer familiarity with better-for-you food production practices
• Consumer motivations for choosing brands with better-for-you food production practices
• Consumer motivation to pay more for brands backed by better-for-you food production practices
• List of top companies that consumers rank as having a positive impact on the food system
• Leading better-for-you food production certifications
• Implications for those in the food industry

The data in this report is sourced from a large-scale Internet-based study with 1,000 households conducted in February 2019.  The study is representative of the US based on  geography, gender, age, race, and income.