Food Industry Certification: Which Certifications Resonate and Why

Description

Food Industry Certification is a full-scale report detailing the consumer’s point-of-view on a wide range of food certifications.  This 55-page report provides data-based, actionable insights about the consumer purchase funnel for products carrying specific food certifications.   The report covers consumer awareness, importance, purchase interest, and willingness to pay a premium for products with various food certifications.

Report contents include:

• Executive Summary: expertly crafted executive-ready summary of findings and implications
• Awareness & Familiarity of Certifications: consumer awareness and familiarity with specific food certifications
• Importance of  and Motivation for Certifications:  the importance consumers place on specific certifications and their motivation for seeking out these certifications
• Purchase Interest:  percentage of consumers who already buy or are interested in buying products with each type of food certification
• Willingness to Pay a Premium: percentage of consumers are willing to pay  a premium for each certification and the amount of premium consumers are willing to pay for products by certification
• Certification Trends:  examples of how brands are using certifications including the prominence with which they are displaying these certifications on pack

Certifications included in this report include:

• USDA Organic, Non-GMO Verified, Certified Gluten-Free, Certified Naturally Grown, Certified Plant Based, Fair Trade Certified, Certified Vegan, Certified Humane Handled and Raised, Certified Sustainable Seafood, Rainforest Alliance Certified, Regenerative Organic Certified, Glyphosate Residue Free, Certified B Corporation, Demeter Certified Biodynamic

Report data is sourced from:

• Quantitative Study: A large-scale internet-based survey of 1,000 U.S. adults (aged 18 – 75) was conducted in November 2019.  The study is representative of the US based on geography, gender, age, race, and income