Probiotic Consumer Profile & Marketplace Trends

Description

Probiotic Consumer Profile and Market Place Trends  is a 24-page report that explores the growing consumer awareness of the impact their digestive health has on their wellness and consumption of probiotic products.  The report highlights the profile of the probiotic consumer including demographics, key beliefs about digestive health and wellness, and which types of probiotic supplements and foods appeal most to the consumer.  Purchasers of this report receive 1-hour of consulting with our industry experts to explore how the consumer insights apply to your specific business and brand.

Specific topics covered in this report include:

• Emerging science around digestive health
• Incidence of Americans who report purchasing probiotic products
• Most popular probiotic products
• Profile of the probiotic consumer
• Probiotic consumer needs and motivations
• Frequency of consumption by probiotic type (supplements, foods, beverages)
• Important factors when selecting a probiotic supplement
• Important factors when selecting a probiotic food / beverage
• Trending probiotic products
• Implications for manufacturers and retailers

The data in this report is sourced from a large-scale internet-based study fielded by Linkage Research & Consulting, Inc. among 1,001 households in June 2019.   The study is representative of the US based on  geography, gender, age, race, and income.