Quantitative studies are a great way to gather consumer data and insights to validate decisions, but often these studies can be challenging to execute within the realities of business budgets and timing. By listening to our own consumer (you!) Linkage developed the Free From Market Monitor which is monthly research study that enables brands to maximize the data and insights they get out of quantitative studies. Here’s a quick primer on the Free From Market Monitor:
What is the Free From Market Monitor?
The Free From Market Monitor is a robust study monitoring key free from, natural, and better-for-you trends among US consumers. The study is fielded monthly with 1,000 US consumers delivering a nationally representative sample based on age, gender, geography, race, and income.
How did brands benefit from the Market Monitor in 2019?
Linkage provides brands the opportunity to participate in this study with a 5-minute custom module (10 questions). In addition to the custom insights collected in the custom module, participants have access to the supplemental data collected in the Market Monitor including all consumer demographics, information sources and influencers, and retailers and channels shopped. This data supplements the custom data gathered and is great for supporting go-to-market plans, innovation decisions, retailer distribution discussions, and more.
What type of brands can benefit from the Market Monitor?
Any brand operating in the free from, natural, or better-for-you industry can benefit from the Market Monitor.
What type of custom research can be run via the Free From Market Monitor?
Since each module is custom, Linkage can help you to design the research answer your specific business questions. Here are some examples of what our clients used a custom module to answer in 2019:
- Validate a new packaging design
- Understand the impact of removing a claim (for cost savings) on purchase intent
- Gather consumer feedback on nutritional panels
- Measure consumer purchase interest in new product concepts
- Capture shopper specific insights on a new product line for input into a distribution selling story
- Build foundational category insights as the basis for a press release
How often does the Market Monitor run?
The Free From Market Monitor runs each month. To participate, Linkage needs your brand’s commitment by the 1st of the month and an approved questionnaire (written by Linkage) approved by the 10th of the month. The study is fielded after the questionnaire is approved and results are delivered by the end of the month. Deliverables include a full, detailed report of results and recommendations delivered in a 1-hour presentation to your team.
What does it cost to have a custom module in the Market Monitor?
The cost for a custom 5-minute custom module in the Market Monitor is $5,500.
If you think your brand could benefit from a custom module and you want to learn more about the Free From Market Monitor, contact us today at info@linkagereserach.com!
I got so much value out of this for simply asking a couple of questions. The avoidance data, in particular, was really fascinating and deep.
- Market Insights Manager, Better-For-You Brand
